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Jio Haptik launches SOLO in UAE to power AI-driven entrepreneurship

Prime Highlights-

  • Jio Haptik launches SOLO AI Business Team in UAE, aiming to empower more than two million solopreneurs and small businesses.
  • SOLO gives UAE entrepreneurs AI teammates for marketing, sales and customer support without the cost of building dedicated teams.

Key Facts-

  • Tara handles marketing while Ved manages sales and customer support across WhatsApp and Instagram channels.
  • SMEs make up about 95% of UAE businesses, making the market key for SOLO.

Background-

SOLO is now live in the UAE. Reliance Jio company Jio Haptik announced the launch at the Dubai AI Festival for solopreneurs and small businesses looking to scale.

SOLO works as an AI Business Team for solopreneurs and small and medium-sized businesses. Jio Haptik aims to empower more than two million of them over the next two years, bringing practical AI support to entrepreneurs without dedicated teams.

The launch fits the UAE market well. Small and medium enterprises make up about 95% of businesses in the country, and many founders handle marketing, lead generation, sales and customer support alongside their core work. SOLO gives them capabilities usually tied to larger enterprises without the cost and complexity of building teams.

The platform offers two AI teammates. Tara handles marketing, while Ved manages sales and customer support. Together they help entrepreneurs create marketing content, answer customer inquiries, follow up with potential leads and manage conversations on channels such as WhatsApp and Instagram. The tools free founders to focus on customers, strategy and growth.

Jio Haptik CEO Ahshad Jussawalla said AI lets small teams rethink what they can achieve. He said entrepreneurs should not have to choose between growing a business and handling the daily work that growth brings. He added that the UAE, with its entrepreneurial ecosystem and digital focus, is an important market that fits the UAE AI Strategy 2031.

SOLO builds on early momentum in India. Jio Haptik plans to explore more languages and geographies as the platform evolves.