Arab's Top Sustainability Leaders Driving the Green Revolution, 2025

Thomas Prom is driving sustainable retail transformation across the Middle East with a vision grounded in impact, data, and innovation. As Regional Head of Sustainability, IT and Digital at Virgin Megastore MENA, he embeds circularity, transparency, and measurable outcomes into operations, positioning sustainability as a long-term business opportunity rather than a compliance requirement.

Cover Story

Thomas Prom: Driving MENA’s Sustainable Retail Revolution

Every meaningful shift in business begins with a clear vision and steady leadership. Thomas Prom is one such leader, helping to reshape how sustainability is approached in the retail space across the Middle East. Rather than treating sustainability as a passing trend, he sees it as a long-term opportunity to redefine company purpose, customer behaviors, and business impact. In a

Read More »