Prime Highlight
- Salik has introduced a WhatsApp channel and an upgraded mobile app, enabling residents to easily renew vehicle insurance, check toll balances, and make payments, supporting Dubai’s digitalization goals.
- The new Salik app, launched in July, has already gained significant traction with 89,667 downloads, 800,000 active users, and 150,000 customers using the WhatsApp channel for insurance alerts.
Key Facts
- Since January 2025, Salik’s online platforms have processed over 10.5 million transactions, contributing to a customer satisfaction rate of 92%.
- Salik’s toll detection system now boasts a 99.9% accuracy rate, and the company is expanding its eWallet services while enhancing vehicle recognition technology to promote smart mobility in Dubai.
Background
Salik, the toll operator in Dubai, has introduced a WhatsApp channel and a refined mobile app, which has simplified paying tolls by drivers. This relocation is part of the continuous process of enhancing customer experience and promoting the goals of the digitalization of Dubai as an enterprise.
With these updates, residents can renew vehicle insurance, check toll balances, and make payments anytime through WhatsApp or the app. The upgrades are designed to make digital services more convenient and secure for millions of drivers using Dubai’s road network daily.
The new Salik app, which was relaunched in July, has already reached 89,667 downloads and attracted 800,000 active users. The WhatsApp channel has quickly gained popularity too, with 150,000 customers already receiving insurance renewal alerts through the platform.
“Customer comfort and digital excellence are central to our strategy,” said Ibrahim Sultan Al Haddad, CEO of Salik. “We are investing in smart technologies that offer seamless and secure services aligned with Dubai’s innovation vision.”
Since January 2025, Salik’s online platforms have handled over 10.5 million transactions, and customer satisfaction has increased to 92%.
The DFM-listed company now runs nine communication channels, including its website, social media, SMS, and partnerships with RTA, Digital Dubai, Careem, and 17 UAE banks.
Salik is also growing its eWallet to offer more digital services. It is improving its vehicle recognition systems, reaching 99.9% accuracy in toll detection, and setting new standards for smart mobility in Dubai.
