Dubai’s Most Influential Finance Leaders to Watch in 2026

Vivian Urb, Head of Finance, has transformed the finance function into a strategic business partner by combining financial expertise with analytical insight, innovation, and collaboration. Through a leadership style built on trust, accountability, and continuous learning, she empowers teams to deliver meaningful business insights, embrace change, and create sustainable value beyond traditional financial reporting. 

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Vivian Urb: Transforming Finance into a Strategic Business Partner

In the banking industry, leadership is often defined by the capacity to negotiate uncertainty with clarity, balance precision with perspective, and make well-informed decisions in challenging situations. The most successful leaders are those who maintain composure, adjust to change, and inspire confidence via careful judgment rather than professing to have all the answers. Vivian Urb, Head of Finance, is a

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